One of the agencies I worked with tasked me with writing a blog post for a client that sells swim spas. The goal was to educate expecting mothers on the benefits of prenatal fitness and how having a swim spa at home can help with that.
I used non-assertive language for potential medical claims and sprinkled external links to credible sources all throughout. I also inserted internal links leading to more information about the brand’s offerings and their unique features (e.g. their products’ insulation technology).
Since a detailed content brief was provided, my focus was mainly on research and execution. The article is currently enjoying first page results for long-tail keyphrases like “prenatal swim spa” and “swim spa while pregnant”. It’s also cited in Google’s AI overview.
Below is a preview of the submitted draft:
