A marketing agency I worked with tasked me with writing this blog post for a client that sells swim spas.
The goal was to provide genuine value to readers and then lead them to the client’s offerings through a soft CTA at the end. I matched the brand’s tone by reading their past blog posts, and I cited credible sources (Mayo Clinic, scientific journal abstracts, etc.) for any medical claims.
The live post is currently enjoying first page Google results for long-tail keyphrases like “improving sleep with swim spas” and “better sleep with swim spas”
Below is a preview of the submitted draft:
