I was hired by a marketing agency on a freelance basis, and my first task for them was writing this blog post for a client that sells swim spas. The intent of this post was to target certain keywords listed in the content brief provided to me. Their brief already had headers as well, so most of my work involved research and composing the body.
Since the client already had a blog with old posts, I found it relatively easy to match the brand’s tone and offer valuable information while also adding a soft CTA at the end.
Below is a preview of the submitted draft:
